Post by account_disabled on Mar 6, 2024 11:09:45 GMT
Products and services from a systematic approach that increases the profitability of each investment and thus allows the continuous growth of the company. This makes it easier to understand which units deserve more investment , as well as how to bring strategies to develop new solutions in the brand's business portfolio. How to create the ge matrix? The ge matrix was created in the 70s by the american consultancy mckinsey. The tool was developed for general electric (ge), under its name. At that moment, the matrix was developed to broadly analyze the company's situation and understand which sectors should receive the largest part of the brand's investments. The model worked so well that it is now applied to companies all over the world. Take the opportunity to learn about 5w2h , a management tool oriented towards activity planning. How does the ge matrix work? The ge matrix is ​​structured in a graph of new squares and outputs: "Attractiveness of the sector" and "Strength of the business unit or produc.
The model is based on another existing one, the bcg matrix, which defines and compares different units based on relative market share and growth estimates. In the ge mckinsey matrix, the graph analyzes the company's performance in the market and the competitive strength of each business unit. But Whatsapp Number List how does it work in practice? Each activity is classified according to the level of competitiveness and performance, which can be high, medium or low. From the crux of this information, the company can define one of the following actions to classify the investment: priority: the elements that fit into the highest (attractive and powerful) zone of the graph must receive maximum priority, as they are the most responsible for results and growth. Security and growth:green elements are safe, although they are carefully evaluated and undergo small adjustments to be prioritized. Selective or cautiousthe articles that are in the yellow band are still presenting more important risks and require more studies.
Look for limited expansion the orange band of the graph, the elements that must receive the minimum inversion are found to be gradually discontinued. Danger or danger: at the red point are the elements of low attraction and low strength. As there is no prediction of improvement, it must be stopped from being used. What are the benefits of the ge matrix? Knowing how to apply mckinsey's ge matrix guarantees important benefits for the company, such as improved unit performance and increased global results. Among the main advantages, it is worth highlighting: the matrix evaluates the performance of the units, which allows managers to understand which are more attractive and which contribute less to the company's overall performance. Improves the quality of investments: precisely by knowing which units are achieving better performance, managers can achieve more assertive investments, with increasingly significant returns. The brand becomes more competitiveseveral factors are analyzed in the graph.
The model is based on another existing one, the bcg matrix, which defines and compares different units based on relative market share and growth estimates. In the ge mckinsey matrix, the graph analyzes the company's performance in the market and the competitive strength of each business unit. But Whatsapp Number List how does it work in practice? Each activity is classified according to the level of competitiveness and performance, which can be high, medium or low. From the crux of this information, the company can define one of the following actions to classify the investment: priority: the elements that fit into the highest (attractive and powerful) zone of the graph must receive maximum priority, as they are the most responsible for results and growth. Security and growth:green elements are safe, although they are carefully evaluated and undergo small adjustments to be prioritized. Selective or cautiousthe articles that are in the yellow band are still presenting more important risks and require more studies.
Look for limited expansion the orange band of the graph, the elements that must receive the minimum inversion are found to be gradually discontinued. Danger or danger: at the red point are the elements of low attraction and low strength. As there is no prediction of improvement, it must be stopped from being used. What are the benefits of the ge matrix? Knowing how to apply mckinsey's ge matrix guarantees important benefits for the company, such as improved unit performance and increased global results. Among the main advantages, it is worth highlighting: the matrix evaluates the performance of the units, which allows managers to understand which are more attractive and which contribute less to the company's overall performance. Improves the quality of investments: precisely by knowing which units are achieving better performance, managers can achieve more assertive investments, with increasingly significant returns. The brand becomes more competitiveseveral factors are analyzed in the graph.